Create likes & stimulate sales with the Key Opinion Leader
Dec 3, 2023 9:36:33 GMT
Post by account_disabled on Dec 3, 2023 9:36:33 GMT
In the past, if any advertisement had a famous star, or an actor acting as a presenter for any brand That product and service It is often extremely popular. which at present Marketing by using a presenter as a spokesperson to consumers It's still very popular. But the technique of using famous people There is a direction that has changed from the past. by influential people in the digital age It doesn't have to be just an artist or a celebrity, but an ordinary person who is known to a certain extent on social media. which influences the thinking of consumers or a person who has expertise in a particular field Can promote campaigns through the online world To create credibility for the brand In marketing, these groups are called Key Opinion Leaders or KOLs.
What are Key Opinion Leaders (KOLs)? Wikipedia has defined Key Opinion Leader or KOL as an Phone Number List influential person or famous organization. which has knowledge Expertise in one area Has an influence on thoughts and consumer behavior This is considered a very strong marketing strategy, especially marketing in China. In Thailand, many people may have heard the word influencer more often than the word KOL. These two types of people are very similar. And sometimes KOLs are considered to be one of the influencer groups as well. This is because these two groups have an influence on viewers online. But at the same time, KOLs will have specific expertise.
Have professional knowledge and have more influence in the decision to purchase products and services. In addition, KOLs may not have followers or direct influence. But online platforms are used as a medium for communicating with viewers or followers. Picture from The picture above is an example from the website ParkLU, which is a successful Chinese online platform selling products with KOLs helping promote it. Currently, there are over 600 million users on the website and as many as 40,000 KOLs. Advantages of marketing with KOLs 1. KOL can reach the target group that is a Niche Market or a specific market group. Due to professional expertise Or the KOL's ability in one aspect can be persuasive.
What are Key Opinion Leaders (KOLs)? Wikipedia has defined Key Opinion Leader or KOL as an Phone Number List influential person or famous organization. which has knowledge Expertise in one area Has an influence on thoughts and consumer behavior This is considered a very strong marketing strategy, especially marketing in China. In Thailand, many people may have heard the word influencer more often than the word KOL. These two types of people are very similar. And sometimes KOLs are considered to be one of the influencer groups as well. This is because these two groups have an influence on viewers online. But at the same time, KOLs will have specific expertise.
Have professional knowledge and have more influence in the decision to purchase products and services. In addition, KOLs may not have followers or direct influence. But online platforms are used as a medium for communicating with viewers or followers. Picture from The picture above is an example from the website ParkLU, which is a successful Chinese online platform selling products with KOLs helping promote it. Currently, there are over 600 million users on the website and as many as 40,000 KOLs. Advantages of marketing with KOLs 1. KOL can reach the target group that is a Niche Market or a specific market group. Due to professional expertise Or the KOL's ability in one aspect can be persuasive.